Lena Levine

Zero to Launch: an identity for the mentor helping founders validate, build and launch.

Client
Lena Levine
Year
2023
Services
Brand strategy, Visual identity, Brand applications, Website design

Project Overview

Lena Levine is a visionary entrepreneur driven by a genuine passion to address client concerns in product launches. As the founder of Forcoda, she has garnered widespread recognition for establishing unparalleled standards within the tech industry for both products and services.

Having accumulated invaluable expertise over a decade in the tech domain, Lena Levine has become synonymous with helping brands successfully navigate their launch journeys. Now, embarking on an exciting new chapter, she sets her sights on the education industry, seeking to revolutionize the very essence of entrepreneurship.

Through this rebranding project, Lena aims to create an accessible platform that empowers aspiring entrepreneurs with valuable insights. Her channels will be brimming with rich content, providing an unparalleled resource for those eager to venture into the world of business.

Empowering Visionaries

An empty office with a desk and an iMac
A black-and-white portrait of a woman with curly hair

To ignite the spark of entrepreneurship and shape the visionaries of tomorrow, fostering a thriving and innovative business landscape for years to come.

A young man with headphones at his desk
A developer working at two screens

Forcoda

2014 – Present

Lena Levine

Present

A mentor guiding a team around a laptop
Holistic Coaching for Success
A young founder working on a laptop
Our mission is to empower aspiring entrepreneurs worldwide with the knowledge, guidance, and holistic approach needed to achieve success in their ventures.

Project Approach

Apart from Forcoda, Lena Levine is expanding her portfolio beyond fulfillment and venturing into the coaching industry with a holistic approach to entrepreneurship. While her services have been instrumental in ensuring successful product launches for various brands, Lena recognizes the importance of accessibility to her expertise and decided to create a platform capable of reaching a broader audience. This new initiative reflects her commitment to making valuable knowledge and guidance readily available to aspiring entrepreneurs worldwide.

Brand Core Values

  1. Dedication to Holistic Education

    Lena Levine’s core value lies in adopting a holistic approach to business education. She believes that meaningful exchanges between teachers and students bring the true essence of pedagogy alive. Lena is committed to providing comprehensive guidance that encompasses not only business acumen but also personal growth and development.

  2. Empowerment through Knowledge

    Lena’s profound passion centers on empowering others. Her primary goal is to impart valuable knowledge that serves as a guiding light for aspiring entrepreneurs. Lena believes that knowledge is a powerful tool that can pave the way for individuals embarking on their entrepreneurial journeys.

  3. Nurturing Personal Growth

    Alongside business education, Lena places a strong emphasis on nurturing personal growth. She understands that the success of an entrepreneur is intrinsically linked to their personal development. By fostering personal growth, Lena aims to equip her students with the skills and mindset needed to overcome challenges and thrive in their entrepreneurial endeavors.

Design Principles

  • Holistic Integration

    Strategic

  • Empowering Visuals

    Inspiring

  • User-Centric

    Inclusive

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Brand Core & Design Principles

Within the realm of education, the true essence of pedagogy comes alive through the meaningful exchanges between teachers and their students. Among these educators, Lena Levine stands out for her dedication to adopting a holistic approach to business.

With a profound passion for empowering others, Lena’s primary goal is to impart valuable knowledge that serves as a guiding light for individuals embarking on their entrepreneurial journeys. Through her unique teaching style, she seeks to nurture not only the business acumen but also the personal growth and development of her students.

Brand Essence

Lena Levine remains steadfast in her mission to be the guide that both companies and founders rely on during the crucial design and development process. However, she aims to go beyond that now by extending her support to individuals who are just embarking on their entrepreneurial journeys with limited resources.

The core objective of her brand is to embrace a holistic approach that emphasizes the true value of knowledge. Lena believes in creating an all-encompassing experience, where aspiring entrepreneurs can access not only essential information but also the necessary tools and guidance to thrive in their endeavors. Through this holistic approach, she strives to make a significant impact, empowering both businesses and individuals to reach their full potential.

Color

Lena Levine’s hero color, Dijon, serves as a vibrant representation of professional, ambition, expertise, and reliability. The remaining colors, Ivory and Onyx, play a supporting role as background shades, complementing Dijon and enhancing the overall visual appeal. Bordeaux serves as an alternative accent color whenever necessary.

Empowering Visionaries

Kade

Outfit

In a world driven by innovation and digital transformation, the role of education in the tech industry has never been more crucial. As we stand on the precipice of a technological revolution, the demand for skilled professionals in areas such as artificial intelligence, cybersecurity, data science, and software development is skyrocketing.

Helvetica Neue

Tech education is no longer confined to the walls of traditional classrooms. It has evolved into a dynamic ecosystem that embraces diverse learning pathways. From online coding bootcamps to cutting-edge research programs at top-tier universities, the opportunities are vast and varied. This diversity of options means that learners can tailor their education to suit their unique interests and career goals.

Typography

The designated typefaces convey a strong impression, consisting of Kade, a display/semi display sans family of fonts based on vernacular lettering photographed over the last ten years in and around the harbours of Amsterdam and Rotterdam, Outfit, a beautiful geometric sans, and Helvetica Neue.

Brand Exploration
A ribbed cup on a saucer resting on a grey sofa

Key Visuals

Lena Levine’s key visuals possess remarkable adaptability, courtesy of the dynamic symbol system. This system efficiently communicates the core brand values of LL while aligning with the unique attributes of various media platforms, ultimately promoting a cohesive and comprehensive learning experience.

Brand Applications

A tablet showing the Lena Levine site: Lena Levine in Dijon with leaf-shaped course cards
A desk with a monitor, framed pattern poster, cards and moodboard in the brand colours
Three phones: the brand mark, the Instagram profile and the mobile site
The website on a browser and a phone: Lena Levine, Devise, Launch, Teach
A laptop on a wooden desk showing: Hello there, I’m Lena
Two website screens: I help entrepreneurs, leaders, and decision makers create fool-proof products
A desk setup with the website, business card, pattern poster and stationery

YouTube

  • The YouTube channel on a monitor, view 1
  • The YouTube channel on a monitor, view 2
  • The YouTube channel on a monitor, view 3

YouTube Banners

  • Banner: Lena Levine, zero to launch, in a Dijon outline
  • Banner: the wordmark over a field of Dijon half-circles
  • Banner: Lena Levine, Zero to CEO

YouTube Thumbnails

Thumbnail: Lessons I Learned, How Moving to the US Made Me a Better Entrepreneur
Thumbnail: How to get into your customers head
Thumbnail: A startup horror story
Stationery: letterhead, business cards and envelopes
A Bordeaux pattern poster on linen
A framed Dijon and black pattern print on a shelf
The book 7 Figure Prototype, with the wordmark on its cover

Lena Levine’s
identity design project

June – Sept 2023

Credits

Creative Director, Designer, Strategist
Robert Andrew

Work with us

Turning what you know into courses, coaching or content? Let’s build the brand that makes people want to learn from you.

Brand strategy, identity and web for hospitality, wellness and beauty, from Cebu to Brooklyn. We’ll get back to you as soon as we can.