Inspired Spaces, Intentional Living
Brand Essence
Catalina Cusi is a philosophy of well-being, connection, and thoughtful design. Rooted in Catalina’s deeply personal journey as an architect, the brand challenges conventional industry norms by proving that good design doesn’t have to come at the cost of stress, rigid professionalism, or impersonal interactions. Instead, it fosters a holistic approach where aesthetics meet emotional resonance, and function meets self-expression.
Conceptual Foundation
The visual identity of Catalina Cusi reflects its core values of honesty, holistic well-being, and collaboration. It balances strength and softness, mirroring Catalina’s personal ethos—an architect who thrives on empathy, collaboration, and human connection.
Visual Themes & Aesthetic Approach
The brand is not only seen but felt—drawing inspiration from the comforting familiarity of home, and the meticulous curation of boutique spaces.
Brand extensions (social media, print, and website) should be cohesive and immersive, making clients feel at ease and understood before even engaging with services.
Logo & Brand Mark
The brand mark joins the C and the A into one gesture: an arc that holds, and a line that stands.
Color & Typography
SPACE AND
INTENTION
Inspired Spaces, Intentional Living
Forevs · displayInclusive Sans · interface & labelsInstrument Serif · reading
Brand Application
Core Takeaways
Catalina Cusi’s visual identity captures the essence of intentional, human-centered design—a brand that creates experiences that transform the way people feel within them. It is a visual invitation to trust, collaborate, and embrace the art of living well.